DiJon Rice doesn’t just stand there with a sign advertisement on a street corner, in a faux coma, with iPod earbuds in his ears.He spins the sign, and people watch. They stop to watch. And many read the ad.Rice is the top-ranked sign spinner for San Diego-based AArrow Advertising LLC, which has taken the relatively…
Your client waving signs on the street Teams perform at events, with signage part of the act By Kathy Prentice March 9, 2008 Back a long time ago, there were sandwich men, so called because they walked back and forth on the sidewalk with signs hanging front and behind from their shoulders. Things have come a…
Rob Malowney of Aarrow Advertising talks about the business of sign-spinning. Photo: Sam Hodgson Saturday, Feb. 16, 2008 | Launched by some friends in Ocean Beach in 2002, Aarrow Advertising — a company specializing in spinning signs and hiring the spinners who spin them — has exploded into markets around the country.
The sign spinning craze has now spread to East Asia as AArrow Advertising was featured in Korea’s increasingly popular print magazine: Pop Sign. Pop Sign follows celebrity and fashion trends as well as media and advertising campaigns.
Many people dread the thought of getting out of bed in the morning, and thus approach the day with a negative attitude and a limited amount of energy. The age old adage that you get out of something what you put into it applies to your day as well, and getting off to a slow…
We decided to found AArrow Advertising in 2002 in order to give birth to the sport of sign spinning. Growing up in Ocean Beach in San Diego, CA extreme sports and outdoor activities were a big part of the culture and so we started to name our tricks and compete with each other to see…
