Sign Spinning is an Art

They are sign spinners. “We hate it when you call it sign twirlers,” says Caleb Jordan, who has worked in the industry six years and is the general manager for AArrow Advertising. Come blistering heat or pouring rain, the team is outside spinning, flipping, throwing, smiling, posing and waving for all the passers-by to see.…

Will The Sign Spinner

Bill the sign spinner William Aliki is Samoan and has been in the U.S. for almost three years. “I want to stay and make some money to help out my mom, little sisters and brothers [back on the islands],” he said. “I’m the only one out here.” Aliki works for AArrow Sign Spinners in Seattle,…

Reddit: Check!

  Recent thread in Reddit: someone uploaded a picture of AArrow Sign Spinners with a very surprised comment as to the apparent existence of sign spinning classes. For those of you who don’t know, we do train a lot  to learn the tricks! It’s part of the fun! We learn them, rearrange them, invent new ones……

The Life Of A Los Angeles Sign Spinner

The sign spinner is no longer an obscure urban creature. Drive through any city and you’ll see one toting a pendant advertising a new apartment complex or a low-rate tax preparer: sign spinners are a specific type of person. They’re all over Los Angeles too, from Echo Park to Miracle Mile to Baldwin Hills: you…