How Mr. Glasses guerrilla marketed IT with less than $10,000

Last week saw the lead up to the new horror movie IT, which made a whopping $7.467 million at the box office this weekend. Experiential agency Mr. Glasses, which opened its Sydney office in April, was given a tight brief from the client: the campaign couldn’t explicitly feature the film’s protagonist, Pennywise the clown. The agency behind the guerrilla marketing tactics describes the brief as “challenging”. “We were asked…

Sign Spinning School

Sign Spinning School via San Fernando Valley Business Journal Written by Mark R. Madler At the Southwest corner of  Magnolia Boulevard and Tujunga Avenue, young men line up with aarrow-shaped signs in hand. At the head of the line is Justin Brown, an employee of AArrow Inc. and the instructor of the afternoon’s free sign-spinning class…